Imagine a place where historic charm meets modern vibrancy, where the echoes of New Englandโs past blend seamlessly with contemporary community spirit. Welcome to Somerset, Massachusetts! Nestled along the Taunton River, this charming town offers a delightful escape from the everyday, promising a rich tapestry of experiences that cater to every kind of traveler. From exploring fascinating historical sites and indulging in local culinary delights to embracing outdoor adventures and discovering unique community markets, Somerset and its immediate surroundings are a treasure trove waiting to be uncovered.
You’ll find yourself enchanted by its scenic beauty, friendly atmosphere, and the sheer variety of activities on offer. The best time to visit is during the warmer months, from late spring through early fall, when the weather is perfect for outdoor exploration and many seasonal attractions are in full swing. However, each season offers its own unique appeal, so plan your visit based on what you hope to experience most. Get ready to dive into the heart of southeastern Massachusetts and discover why Somerset is truly a hidden gem!
Southcoast Open Air Market (SOAM)

Kick off your Somerset adventure with a visit to the Southcoast Open Air Market (SOAM), a vibrant hub of local creativity and community spirit. This isn’t just any market; it’s a celebration of regional talent, bringing together an eclectic mix of local artisans, crafters, food vendors, and farmers. As you wander through the bustling stalls, you’ll discover everything from handmade jewelry and unique artworks to gourmet treats and freshly harvested produce.
The air often buzzes with live music, creating an inviting, festival-like atmosphere that makes browsing an absolute joy. It’s a fantastic spot to find one-of-a-kind souvenirs, support small businesses, and truly immerse yourself in the local culture. Families will love the open space and diverse offerings, while solo travelers and couples can enjoy the relaxed vibe and unique shopping experience. It’s truly a testament to Somersetโs thriving community and its commitment to local enterprise.
๐ Visitor Information
Somerset Historical Society

Step back in time at the Somerset Historical Society, a quiet but incredibly rich repository of the townโs past. Housed in a charming historic building, this society is dedicated to preserving and sharing the stories, artifacts, and genealogies that define Somerset’s heritage. As you explore the meticulously curated exhibits, you’ll encounter fascinating displays ranging from early colonial life and maritime history to the town’s industrial evolution.
You might see antique tools, period clothing, old photographs, and documents that paint a vivid picture of bygone eras. Itโs a wonderful opportunity to connect with the roots of this New England town and understand the lives of those who shaped it. History enthusiasts, researchers, and anyone curious about local ancestry will find this a deeply rewarding visit. It offers a tranquil contrast to some of the more bustling attractions, providing a contemplative journey through time.
๐ Visitor Information
Somerset Creamery

No visit to Somerset is complete without indulging your sweet tooth at the iconic Somerset Creamery. A beloved local institution, this creamery has been serving up homemade ice cream, frozen yogurt, and sorbet for decades, becoming a cherished part of countless childhood memories and summer traditions. The moment you step inside, you’re greeted by the irresistible aroma of waffle cones and the cheerful chatter of happy customers.
With an impressive array of classic and inventive flavors, from rich chocolate to refreshing fruit sorbets, thereโs truly something for everyone. You’ll often find a line stretching out the door on warm evenings, a testament to its enduring popularity. Itโs the perfect treat after a day of exploring, a delightful stop for families, couples, or solo travelers looking for a taste of local charm and some truly delicious frozen delights.
๐ Visitor Information
Pierce Beach & Playground

For a dose of outdoor fun and relaxation, make your way to Pierce Beach & Playground. Tucked along the shores of the Taunton River, this local gem offers a pleasant escape, especially during the warmer months. While it may not be a sprawling ocean beach, its charm lies in its tranquil atmosphere and family-friendly amenities.
You can enjoy the small sandy stretch, perfect for sunbathing or letting little ones splash in the shallow waters (check for swimming advisories). The adjacent playground is a fantastic feature for families, providing ample space for children to burn off energy. Itโs an ideal spot for a leisurely afternoon picnic, a quiet moment watching the river flow by, or simply enjoying the fresh air. This spot is particularly appealing to families with young children and anyone seeking a low-key, peaceful outdoor experience.
๐ Visitor Information
Somerset Village Historic District

Take a leisurely stroll through the Somerset Village Historic District, where time seems to slow down, and the architectural beauty of centuries past comes alive. This charming district is a testament to Somerset’s rich history, featuring a collection of well-preserved homes and buildings dating back to the 18th and 19th centuries. As you wander along the tree-lined streets, you’ll be captivated by the elegant Federal, Greek Revival, and Victorian-era residences, each telling a story of the town’s early settlers and prominent families.
While most are private residences, their exteriors offer a delightful glimpse into a bygone era. Itโs a peaceful and picturesque area, perfect for history buffs, architecture enthusiasts, or anyone who simply enjoys a scenic walk. The district provides a serene backdrop for contemplation and photography, especially during the spring bloom or vibrant fall foliage.
๐ Visitor Information
Battleship Cove

Just a short drive from Somerset, in neighboring Fall River, lies Battleship Cove, the world’s largest collection of historic naval vessels. This incredible floating museum is a must-see for anyone interested in military history, engineering, or simply an awe-inspiring experience. Youโll have the unique opportunity to explore the mighty USS Massachusetts (“Big Mamie”), a decorated WWII battleship, along with a destroyer, a submarine, and two PT boats.
Walking through the decks, engine rooms, and living quarters of these colossal ships offers an immersive glimpse into the lives of sailors and the power of naval warfare. Itโs an engaging and educational experience for all ages, though older children and adults will particularly appreciate the historical depth. Prepare to spend several hours exploring, as thereโs an immense amount to see and learn.
๐ Visitor Information
Fall River Heritage State Park

Also located in Fall River, the Fall River Heritage State Park offers a refreshing blend of natural beauty, urban parkland, and historical interpretation, all with stunning views of the Taunton River and the iconic Braga Bridge. This expansive park provides beautifully landscaped walking paths perfect for a leisurely stroll or an invigorating jog. You can enjoy the fresh air, watch boats glide by, and learn about Fall Riverโs industrial past at the visitors center, which often features exhibits.
A highlight for families is the historic carousel, offering nostalgic rides that delight children and adults alike. Itโs a fantastic place to relax, have a picnic, or simply enjoy the waterfront scenery. The parkโs accessibility and varied attractions make it a great stop for families, couples, and solo travelers seeking a peaceful yet engaging outdoor experience.
๐ Visitor Information
Auclairโs Market

For a truly authentic taste of local life and culinary excellence, a stop at Auclairโs Market is an absolute must. This isn’t just a grocery store; it’s a beloved community cornerstone, renowned for its old-fashioned butcher shop, fresh produce, and an impressive array of prepared foods. You’ll find high-quality meats cut to order, a fantastic deli counter with gourmet sandwiches, and a selection of fresh baked goods that will tempt your senses.
The friendly staff and personalized service evoke a sense of nostalgia, reminding you of a time when local markets were at the heart of every neighborhood. Whether you’re looking to stock up on provisions, grab a delicious lunch, or simply explore a local institution, Auclairโs offers a delightful experience. Itโs a perfect spot for foodies, home cooks, or anyone wanting to experience the genuine flavor of Somerset.
๐ Visitor Information
Simcock Farm

Embrace the charm of rural life with a visit to Simcock Farm, a wonderful family-run farm that offers a delightful agritourism experience. Depending on the season, youโll find different activities and offerings that celebrate the bounty of the land. In the fall, it transforms into a quintessential New England autumn destination, with a sprawling pumpkin patch where you can pick your own perfect pumpkin, and often a corn maze that provides hours of family fun.
Throughout the warmer months, their farm stand is stocked with fresh, locally grown produce, offering a true farm-to-table experience. Itโs a fantastic place for families with children, providing a hands-on connection to agriculture and an opportunity to enjoy the simple pleasures of farm life. The rustic setting and friendly atmosphere make it a memorable stop on your Somerset itinerary.
๐ Visitor Information
Factory of Terror

For thrill-seekers and horror enthusiasts, the Factory of Terror in nearby Fall River delivers an unforgettable, heart-pounding experience. Consistently ranked as one of New England’s premier haunted attractions, this massive haunted house boasts multiple themed haunts, each meticulously designed to immerse you in a world of fright. As you navigate through darkened corridors, unsettling scenes, and encounter terrifying characters, you’ll be pushed to the limits of your courage.
The elaborate sets, special effects, and dedicated actors create a truly immersive and terrifying experience. Itโs an adrenaline-fueled adventure perfect for groups of friends or older teens and adults looking for a good scare. This attraction is strictly seasonal, operating primarily around Halloween, so plan your visit accordingly if you dare to face your fears.
๐ Visitor Information
AMF Somerset Lanes

For some classic family fun or a casual night out with friends, AMF Somerset Lanes is your go-to destination. This modern bowling alley offers a lively and welcoming atmosphere, perfect for bowlers of all skill levels. With numerous lanes, you can enjoy a friendly competition or simply practice your strikes.
Beyond bowling, youโll often find an arcade with various games, providing additional entertainment options for kids and adults alike. There’s usually a snack bar serving up classic lane-side fare like pizza, fries, and drinks, ensuring you stay fueled for your game. Whether itโs a rainy afternoon, a birthday celebration, or just a spontaneous urge to roll some balls, AMF Somerset Lanes provides a reliable and enjoyable entertainment option for families, groups, and casual bowlers looking for some lighthearted fun.
๐ Visitor Information
Lizzie Borden House

Delve into one of Americaโs most infamous unsolved mysteries with a visit to the Lizzie Borden House, located in nearby Fall River. This seemingly unassuming Victorian home was the site of the brutal 1892 axe murders of Andrew and Abby Borden, and their daughter Lizzie was the prime suspect. Today, the house operates as a museum and a bed & breakfast, offering guided tours that recount the gruesome details of the murders, the subsequent trial, and the enduring questions surrounding the case.
Youโll explore the very rooms where the events unfolded, view period artifacts, and hear chilling accounts that bring the dark history to life. Itโs a truly captivating and eerie experience for true crime enthusiasts, history buffs, and anyone with a morbid curiosity. Be prepared for a chilling journey into a notorious piece of American history.
๐ Visitor Information
Braga Bridge

While you might not “visit” it in the traditional sense, the Braga Bridge is an iconic landmark that forms a dramatic backdrop to the Fall River skyline and a critical link between Somerset and Fall River. This impressive cable-stayed bridge spans the Taunton River, offering breathtaking views, especially at sunset or when its lights illuminate the night sky. Completed in 1966, itโs a marvel of engineering and a significant part of the region’s infrastructure.
Youโll likely drive over it as you explore the area, but for the best views, head to Fall River Heritage State Park (Attraction #7), where you can admire its grandeur from the waterfront. Itโs a fantastic subject for photographers and anyone who appreciates modern architectural achievements. Its presence is a constant reminder of the connectivity and development of the Southcoast region.
๐ Visitor Information
Swansea Town Beach

For a tranquil seaside escape, head to Swansea Town Beach, a charming and often less crowded alternative to the larger ocean beaches. Located in nearby Swansea on the calm waters of Mount Hope Bay, this local beach offers a peaceful retreat perfect for families with young children or anyone seeking a quiet day by the water. The gentle bay waters are ideal for swimming, and the sandy shore provides ample space for building sandcastles or simply relaxing under the sun.
You’ll find a relaxed, community-oriented atmosphere here, making it a comfortable spot to unwind. While it may not have crashing waves, its serene environment and picturesque views of the bay make it a delightful destination for a low-key beach day. It’s a wonderful place to enjoy the natural beauty of the Southcoast.
๐ Visitor Information
Taunton River Trail

Lace up your walking shoes or hop on your bike for an invigorating journey along the Taunton River Trail. This scenic multi-use path offers a fantastic opportunity to immerse yourself in the natural beauty of the region while enjoying some outdoor exercise. The trail winds along the picturesque Taunton River, providing stunning water views, glimpses of local wildlife, and a peaceful escape from urban hustle.
Whether youโre an avid cyclist, a casual walker, or a nature photographer, the trail offers something for everyone. You can enjoy birdwatching, observe the changing landscape through the seasons, or simply revel in the tranquility of the riverfront. Itโs a wonderful way to connect with the natural environment surrounding Somerset and experience the area’s charm at a relaxed pace.
๐ Visitor Information
Plan Your Visit
As you can see, Somerset, Massachusetts, and its surrounding vibrant communities offer far more than meets the eye. From the bustling energy of local markets and the sweet indulgence of a classic creamery to the quiet reverence of historic sites and the thrilling depths of naval history, this region truly delivers a diverse array of experiences. You’ve discovered how you can spend your days exploring charming village districts, unwinding on peaceful river beaches, or embarking on an adrenaline-pumping haunted adventure.
Somerset is a destination that invites you to slow down and savor its local flavors, while also providing easy access to grand historical landmarks and thrilling entertainment. So, pack your bags, prepare for a journey of discovery, and let Somerset surprise and delight you. Start planning your unforgettable Southcoast adventure today โ youโll be so glad you did!
Join the Conversation